New Jersey Institute of Technology Website Redesign
Project Description
This project was a responsive redesign of a major website system for the New Jersey Institute of technology, a top technical school in the nation. We aimed to serve the large site with a component based system that could meet their many content needs while improving the experience and modernizing their brand presence.
Role
On this project I served the role of creative director, responsible for envisioning and executing the visual design of the site from the ground up including the interchangeable system of components.
Creative Direction
I created two creative directions exploring how the NJIT brand could be translated and elevated in a modern way. Direction A used accented neutrals against an innovative layout, landing on the slightly more formal academic boundary of the brand. Direction B used punchy gradients and bold typography, taking a fresh, modern and fun approach.
The design directions were AB tested with users and Direction B was chosen.
Visual Design
I refined the chosen direction built out the system to meet the various content and feature needs across the site. The challenge was to build a versatile system of component building blocks that could be applied across thousands of pages in various configurations, so that the multitude of current and future pages of the site could be seamlessly and efficiently implemented.
The site launched with great success and can be seen live at www.njit.edu.
